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British cycling pioneer, David Millar, has joined forces with Sports Tours International, Europe’s leading travel operator for cyclists, to celebrate its 50th anniversary.
Millar’s appointment as brand ambassador comes days after Sports Tours revealed a dynamic brand refresh, and he will play a pivotal role in helping the Manchester-based business develop its product offering.
This September will see the launch of ‘The Authentic Girona Experience with David Millar’ – an exclusive four-day trip through the burgeoning cycling mecca of Girona, guided by the only British cyclist to have worn the leader’s jersey in all three Grand Tours and strictly limited to only 30 riders.
Millar will also provide content and inspiration for hundreds of amateurs taking on bucket list challenges with Sports Tours this summer, including the Etape du Tour, Maratona dles Dolomites, La Marmotte and Haute Route Series.
David Millar said: “I’m delighted to collaborate with Sports Tours, a company that does so much to facilitate life-affirming challenges for amateur cyclists across Europe.”
“This partnership also allows me to create, for the first time, a Girona experience supported by a world class operator. I moved here in 2006 and am the last of the original pro cyclists to base themselves here.”
“I’m proud to call Girona home and have witnessed it become the cycling capital of the world. Working with the Sports Tours team makes it possible to offer an experience only they can help me deliver.”
Full details of the Girona Experience will be released on May 18th following a launch event at iconic cycling venue, VIA Atelier in Kings Cross, London.
Tim Przybysz, Chief Operating Officer at Sports Tours International, said: “We are thrilled to welcome one of Britain’s most distinguished cyclists to our team.
“As we mark our 50th year, David’s insight and experience will be critical in helping us evolve and shape our market-leading proposition for amateur cyclists and cycling fans across Europe.”
Sports Tours International is the Official Premium Tour Operator to the Tour de France, organising dream packages to watch every stage of the tour and coordinating VIP hospitality within touching distance of the pro peloton.
Millar will be providing Sports Tours with exclusive insight and analysis from France this July, drawing on his experience as ITV’s lead analyst and commentator for the Tour de France.
About The Authentic Girona Experience with David Millar
Europe’s playground for the pro peloton, experience the very best Girona has to offer for four nights (September 14-17th). David will be on hand throughout to show what makes Girona a cycling and cultural mecca.
Expect spectacular coastal roads, leg-sapping climbs and jaw-dropping Catalan countryside, interspersed with regular stops at the best cafes and lunch spots going. This premium experience includes luxury accommodation, organised dinners with David at the finest restaurants in the region and time to relax at the exclusive Chpt3/Factor Bikes studio in the heart of Girona
For full details of the Girona Experience, join as at the launch event on May 18th at iconic cycling venue, VIA Atelier in Kings Cross, London. RSVP HERE
If you are unable to make the launch event but would like to know more, please email: email@example.com
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