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18 April 2023   |   Uncategorized   |   

A dynamic brand refresh to mark our 50th year as Europe’s no.1 travel operator for runners and cyclists



Manchester-based travel agency Sports Tours International unveiled a refreshed brand identity and new-look website – a landmark move for the company that first pioneered running tourism half a century ago.

By overhauling its brand and digital presence, Sports Tours intends to make it even easier for our dedicated amateur athletes around the world to plan bucket-list trips to the most prestigious mass-participation events on the planet.

These include the six Abbott World Marathon Majors (Tokyo, Boston, London, Berlin, Chicago, and New York), the Etape du Tour and cycling’s legendary Spring Classics.

Sports Tours International’s Chief Operating Officer, Tim Przybysz said: “For 50 years, we’ve been privileged to celebrate life-long memories and incredible experiences with our customers.

 More so now than ever, community is at the heart of what we do. We believe our new visual identity provides a platform to tell the incredible stories of our customers and celebrate the shared endeavour of every member of Team Sports Tours.”

The Walkden-based team coordinates entry, accommodation and comprehensive logistical support as amateur athletes take on the most important physical challenges of their lives, raising millions of pounds for charitable causes in the process.

Founded by Irish international marathon runner, Vince Regan, at the New York Marathon in 1973, more runners and cyclists choose Sports Tours than any other travel operator!

Sports Tours International Chairman and Owner, Fred Done said: “We are incredibly honoured to be a flag-bearer for mass-participation sport around the world.”

 Sports Tours is a proud Northwest business, set up 50 years ago to help ordinary people to take on often life-changing challenges. A half century on and our mission remains the same.

 The business’s record results over the last 12 months are testament to the renewed value in sport, exercise, and active living as we emerge from the pandemic.”

Sports Tours International is the Official Premium Tour Operator to the Tour de France, delivering once-in-a-lifetime trips to cycling’s marque event and helping more than 500 amateur riders take on the hardest stages of the race at The Etape du Tour every year.

The business is also the official UK partner to Club La Santa in Lanzarote – Europe’s no.1 sports resort – coordinating dream escapes to Lanzarote for active holidaymakers lured by the promise of guaranteed sun, world-class sports facilities and an extensive leisure and wellbeing offering.

Sports Tours International played a key role in the foundation of the London Marathon in 1981, helping grow the event into one of the UK’s most important international sporting properties. The business has managed the distribution of overseas entries for more than 40 years – a relationship that continues today. Runners from more than 100 territories worldwide are due to participate at this weekend’s marathon.

Official tour partner for the biggest races on the planet