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A Tale of Visionaries

These days Sports Tours International are well-known as the number one choice for travelling athletes, and sporting enthusiasts, in Europe. We are the go to for anyone who wants to take part in events across the world. As International Travel Partner of the 6 World Marathon Majors, and VIP tour operator of the 3 Grand Tours and 5 Monuments of Cycling, we cover a wide range of events.

The story of Sports Tours International is a tale of visionaries. They paved the way for the rest of us, so now we can enjoy a wealth of opportunity in sports travel, warm weather training, leisure and competitive cycling, and sports tourism in general.

Sports Tours International founder, and Irishman, Vince Regan started organising his first trips to international marathons back in the 1970s. He was an ex-international marathon runner himself, and could see the value in people travelling to far off places to participate in marathons. He timed it right as the running craze was starting to take hold.

When Vince started his travel business, back in 1973, one of his first trips was to the iconic New York Marathon. Vince really pioneered the concept of the International Travel Partner for events such as this. Being a well known figure within the running community; Vince also became involved in the creation of the London Marathon and took responsibility for managing the London Marathon international runner programme. This is an honour Sports Tours International still holds to this day.

Why Book With Us?


We are the UK’s leading booking agency for all Running, Cycling and Triathlon events. Booking with Sports Tours International is the only sure way to guarantee your entry for participation for these world events.


Every year we take thousands of participants and spectators to sporting events around the world. Our packages include a walkthrough race tour and we pick out the best viewing spots for your supporters.


We have updated our booking system to make it as easy as possible for our customers. You will find all the information on each event laid out clearly for you to build a package to meet your needs.


The Abbott World Marathon Majors are the six greatest marathons around the world. We have built our reputation over the years and are guaranteed ticket allocations to all of these desired events.


All of our bookings are ATOL and ABTA protected, which means if you book a package with us, you will never be left stranded without accommodation or out of pocket if anything should happen to your booking.


We have been taking participants and spectators to all the major sporting events around the world for 50 years. Our experienced staff are with you every step of the way and help make your trip an experience of a lifetime.


Every year, we take thousands of customers to Club La Santa for training, as well as around the world to our running and cycling holidays . With a 97% customer satisfaction rate, we know you will have the experience of a lifetime.

Read our reviews


We have helped thousands of people raise money for local events in the North West as well as to promote active and healthy lifestyles.

Find out more

Meet Your Sports Tours Team

Paul O’Halloran

Sales Director, UK & Ireland

Steve Clancy

Sales Manager

Simon Monks

Sales Manager

Nicki Sullivan

Sales and Customer Service Executive

Ben Thompson

Senior Brand Marketing Manager

Ellie Rose

Brand Marketing Manager

James Wagstaff

Charity & Corporate Sales Manager


4.7 out of 5
Duane Bridger
Duane Bridger

27, Coventry

This is the first time I have used Sports Tours and I am really impressed. The efficiency, the friendliness, the off-the-cuff vital advice all made this toughie as enjoyable as it can. Few companies have retained their ethos since covid and this is one of them.

Steve Turner
Steve Turner

28, London

The organisation from the Sports Tours team was amazing from start to finish – every member of staff from the airport team, mechanics, organisers, drivers and drink stop team could not do enough for us all and they never stopped smiling! Please pass on my thanks to everyone! All 8 of us finished (somehow!!) and if we are ever stupid enough to ride it again we will be using you guys to book.

Roddy Hamilton
Roddy Hamilton

31, Manchester

For 3 years, through cancellations, lockdowns and multiple flight cancellations, Sports Tours International have remained responsive and professional – all staff and especially yourself, Vicki, very helpful and efficient, and the organisation and hotel set-up was first-class, I’d not hesitate to book with Sports Tours again.

See the World Through Running

See the World Through Running

Europe’s Number One Tour Operator For the Active Lifestyle Community

Every year we take thousands of participants and spectators to some of best and most popular events around the world. Whether it’s achieving a new goal, or a challenge on your best times, we create great experiences and memories that will last a life time.



Sports Tours International offers opportunities where you can combine your love of a sport with a career. Primarily we recruit people who have the technical skills to undertake the role, but with the added benefit of understanding sport and the people who take part in the events and tours we offer.


We are always on the look out for talented, enthusiastic people to join our team. If you believe you can make a difference to Sports Tours International and our customers, then please send a CV and a covering letter to


Official tour partner for the biggest races on the planet


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