
About us

A Tale of Visionaries
Sports Tours International is the number one choice for runners and cyclists who want to challenge themselves in some of the most prestigious mass particpation events in the world. As International Travel Partner for the some of the biggest races on the planet, including the Abbott World Marathon Majors, SuperHalf series, and we are the Premium VIP tour operator for the Tour de France. We offer guaranteed entries and high profile hospitality tickets for some of the most significant running and cycling events globally.
Sports Tours International founder, and Irishman, Vince Regan started organising his first trips to international marathons back in the 1970s. He was an ex-international marathon runner himself, and could see the value in people travelling to far off places to participate in marathons. He timed it right as the running craze was starting to take hold.
The story of Sports Tours International is a tale of visionaries. They paved the way for the rest of us, so now we can enjoy a wealth of opportunity in sports travel, warm weather training, leisure and competitive cycling, and sports tourism in general.
When Vince started his travel business, back in 1973, one of his first trips was to the iconic New York Marathon. Vince really pioneered the concept of the International Travel Partner for events such as this. Being a well known figure within the running community; Vince also became involved in the creation of the London Marathon and took responsibility for managing the London Marathon international runner programme. This is an honour Sports Tours International still holds to this day.
YOUR NEXT CHALLENGE STARTS HERE.
EUROPE’S #1 TOUR OPERATOR FOR RUNNERS & CYCLISTS
Whether you’re chasing your Abbott Six Star Medal, taking on your first international half marathon, or riding the same legendary roads as the Tour de France pros, we make it happen.
With over 50 years of experience and exclusive access to world-class running and cycling events, we’re proud to be Europe’s number one sports tour operator for runners and cyclists worldwide.
Why book with us?
Every year we take thousands of participants and spectators to the biggest mass-participation events in the world. Whether it’s achieving a new goal, or a challenge on your personal best, we create experiences and memories that will last a life time.
GUARANTEED RACE ENTRY
FOR ALL EVENTS
We are the UK’s leading tour operator for all Running and Cycling events. Booking with Sports Tours International is the only sure way to guarantee your entry for participation for these world events.
EUROPE’S NO. 1 SPORTS
TOUR OPERATOR
Every year we take thousands of participants and spectators to sporting events around the world. Our packages include a pre-race briefings for most events, welcome drinks and post-race after parties together with cheer zones for your supporters.
OUR PACKAGES MAKE
BOOKING HASSLE FREE
We have updated our booking system to make it as easy as possible for our customers. You will find all the information on each event laid out clearly for you to build a package to meet your needs.
ACCESS TO ALL 7
MARATHON MAJORS
The Abbott World Marathon Majors are the seven greatest marathons around the world. We have built our reputation over the years and are guaranteed ticket allocations to all of these desired events.
ATOL CUSTOMER
FINANCIAL PROTECTION
All of our bookings are ATOL and ABTA protected, which means if you book a package with us, you will never be left stranded without accommodation or out of pocket if anything should happen to your booking.
50 YEARS OF UNBEATABLE
CUSTOMER SERVICE
We have been taking participants and spectators to all the major sporting events around the world for 50 years. Our experienced staff are with you every step of the way and help make your trip an experience of a lifetime.
97% CUSTOMER
SATISFACTION
Every year, we take thousands of customers to Club La Santa for training, as well as around the world to our running and cycling holidays. With a 97% customer satisfaction rate, we know you will have the experience of a lifetime.
THOUSANDS RAISED
FOR CHARITY
We have helped thousands of people raise money for local events in the North West as well as to promote active and healthy lifestyles.

Careers
Sports Tours International offers opportunities where you can combine your love of a sport with a career. Primarily we recruit people who have the technical skills to undertake the role, but with the added benefit of understanding sport and the people who take part in the events and tours we offer.
We are always on the look out for talented, enthusiastic people to join our team. If you believe you can make a difference to Sports Tours International and our customers, then please send a CV and a covering letter to jobs@sportstoursinternational.co.uk
Meet your sports tours team

Paul O’Halloran
Sales Director, UK & Ireland

Steve Clancy
Sales Manager, UK

Simon Monks
Sales Manager, UK

Ben Thompson
Head of Partnerships

David Guy
Product Loading Executive

Nicki Sullivan
Customer Service Executive

Patrick Marsden
Customer Service Assistant

Nicola Walker
Territory Manager, Ireland
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VM
Vagik Mkrtchyan
United Kingdom
We would like to sincerely thank you for the excellent organization and support throughout our Tokyo Marathon – Everything was handled very professionally, from the travel arrangements and accommodation to the marathon logistics. The entire experience was smooth, well-organized, and truly enjoyable.
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Bethany
Kent
The accommodation was amazing and exceeded our expectations. We stayed at the Port Orleans Riverside. Our rep, David was so helpful. The guided tour to the Expo was great and David answered all our questions (we had alot)! He helped put our minds at ease whilst we prepared for the most insane running adventure we have ever done. Overall, we had the best trip ever. The whole thing was a dream come true! I am already signed up for notifications for the trip again next year.
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Toby
Newbury
As ever all the Sports Tours team were helpful, fun, approachable, patient, tolerant as they always are. Great team, lots of knowledge and experience.
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Grainne
Ireland
Having completed the NYC Marathon last week, the moment we arrived in the Westin and met our fantastic reps Eoin Daly, Paraic Fallon and NIkki we were so well taken care of. Nothing was too much trouble for them and all the advice and information they provided us with was invaluable. All in all it was another super trip for us with Sports Tours International and we look forward to the next one.
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CG
Chris Gratham
Canada
Sports Tours were pure class – making my Etape experience top notch. From the organization, briefing, mechanical check, and on-course support I couldn't have asked for any more – well … perhaps if they could have added 20W to my power 🙂
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Caroline
Ireland
I stayed in the AKA and the reps went above and beyond to ensure that everyone’s needs were met and that the Boston experience was a positive one. They were always on hand to deal with any queries and to provide encouragement. It’s great to see a welcome and friendly face when you’re full of nerves!
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RC
Ruth Cowther
Nottingham
Sports Tours International made our Tokyo marathon trip incredible – perfect organisation, supportive staff, seamless race-day logistics, and great experiences for both runners and non-runners. We loved every moment.
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DE
Darren Ewer
34, Manchester
The trip exceeded my expectations. I wouldn't hesitate to recommend Sports Tours.
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MH
Monica Hurst
33, Oxford
Club la Santa delivers on every front. It's staff are amazing, professional, energising and inspiring. The location is so beautiful an the accommodation is of a very high standard. If you want an active holiday this is the place for you. Can't wait to go back.
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JM
Jackson Mount
25, London
All in on sports and activities but still room for relaxation… A perfect active vacation for couples, singles and families… Been there 7 times and returning every year in January to get a good start on the new year











